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ICF Michigan Newsletter

July 2014


Dear fellow coaches,


This month is a very special month. It is a birthday month. Not only for the United States but also for ICF Michigan! 10 years ago, seven coaches gathered to host a Conference for Coaches in Michigan with great success, out of which they founded the Professional Coaches Association of Michigan, PCAM, now known as ICF Michigan. This year thus marks the 10th anniversary of ICF Michigan.


I would like to dedicate this month's newsletter to these seven coaches and thank them for creating the foundation of what today is such a wonderful chapter and community of coaches - for coaches:


-    Mary Jo Asmus

-    David Chinsky

-    Susan Combs

-    Jo Anne Froelich

-    Grace Menzel

-    Trudy Sykes

-    Nancy Volpe

Thank you all for taking the leap and laying the groundwork for this growing ICF Chapter and for the opportunities to elevate professional coaching in Michigan.


I posed four questions to the founding coaches and invite you to read some of their answers here.

  1. What is your fondest memory of PCAM or ICF Michigan?
  2. What is the biggest change you have noticed in the 10 years of PCAM, now ICF Michigan?
  3. What inspires you about ICF Michigan?
  4. What is your wish for ICF Michigan going forward?

On a personal level, here are my answers to the questions:  My fondest memory of ICF Michigan is not an event, but the feeling of belonging that filled me when I was welcomed and taken into this tribe, the warm jacket that was slipped over my shoulders. The biggest change that I have noticed is the increase in programs, professionalism, and the energy of the community.

What inspires me about ICF Michigan? Where do I even begin? The welcoming nature of this chapter, the dedication, and the incredible amount of sharing inspires me greatly. There is so much giving within this community. No one is alone. My wish for ICF Michigan is that we continue on our path. That we grow as a chapter, as a community, as a tribe, and as a profession.

To celebrate this special anniversary, I would like to share a story that is my definition of coaching. Many of you may know it and I read it over and over as a beautiful reminder...

A man was walking along the beach when he noticed a young boy apparently picking something off the ground and throwing it out into the sea. As the man got closer to the boy he saw that the objects were starfish, and that the boy was surrounded by them. For miles and miles all along the shore there seemed to be millions of starfish.

"Why in the world are you throwing starfish into the water?" he asked the boy as he approached.  

"If these starfish are on the beach tomorrow morning when the tide goes out they will die," replied the boy, continuing with his work.  

"But that's ridiculous!" cried the man. "Look around you. There are thousands of miles of beach and millions of starfish. How can you believe that what you are doing could possibly make a difference? "  

The young boy picked up another starfish, paused thoughtfully, and remarked as he tossed it out into the waves, "it makes a difference to this one."  

    -Adapted from The Star Thrower, by Loren Eiseley (1907 - 1977)    -Adapted from The Star Thrower, by Loren Eiseley (1907 - 1977)

What is your personal definition of coaching and what would be your answers to the four questions? How has coaching made a difference for you? How do you make a difference in the lives of others? Please feel free to share on the ICF Michigan Facebook page!

To continue growing as a community and to keep elevating our profession, ICF Michigan strives to offer many opportunities to connect, learn and share. See below for all updates on TeleClasses and Coach Cafés. Please make sure to mark your calendars for the ICF Michigan State Conference on October 23rd and, if you haven't already, please remember to renew your ICF Michigan membership.

This month is also a special month for Germany and Germans around the globe: we won the 2014 Soccer World Cup. (yaaay!)

Until next time, stay energized and celebrate,


Susanne Cordes-Hoelterhoff

2014 ICF Michigan President

(248) 225-9032



Save the Date!

Mark your calendars for the second annual ICF Michigan State Conference on Thursday, October 23rd, 2014 in Okemos, MI. This promises to be another fantastic event by Michigan Coaches for Michigan Coaches.  Stay tuned for more information to follow, and please note that registration will open on August 1st. 

We are currently accepting RFP's for Speakers and Presenters!  The deadline is July 31st so submit now by clicking here

"Women for Change Coaching Community" - Coaches wanted!
Are you interested in making a difference in the world by using your coaching skills to help others? ICF Michigan is partnering with "Women for Change Coaching Community" (www.Women4ChangeCC.org) to provide volunteer coaches to help financially challenged women make powerful changes in their lives. Better yet - you will receive "paid" coaching hours toward ICF certification! ICF Michigan coaches (men, you are welcome as well!) who have completed or are currently enrolled in coach training are invited to apply. Be one of the first to apply and receive a special benefit! Want to learn more? Contact Sandy@MarshallLeadershipGroup.com

ICF Michigan's Scholarship Program
In a demonstration of ongoing commitment to
the coaching community, ICF Michigan is launching a new scholarship program for current or prospective ICF Michigan coaches. The scholarship program is designed to support and promote the highest standards of professional coaching in Michigan and serve our vibrant community where coaches connect, learn, grow, and succeed to best serve our clients.

Scholarships will cover the membership fee in part or in full and are available to individuals who are studying to become a coach or continuing their coach education. Applicants must be actively involved in current ICF or ICF Michigan Programs, events, or committees and be willing to support the ICF Michigan mission, vision, values, and community. Please see the ICF Michigan website for more information about this exciting new opportunity!

July 22nd Teleclass with Mark Lengies at 1 pm ET
Topic: "How to Stop Chasing Clients One At A Time"
Click here to register

August 20th Core Competency Teleclass at 12 noon ET
Topic:  "Facilitating Learning and Results: Creating Awareness"
Save the date...link will be coming soon!

August 27th Experienced Coaches' Bi-monthly Teleforum at 4 pm ET
Save the date...more information and registration link coming soon!

ICF Global 2014 Europe Conference

In September of this year the ICF will host the ICF Global Conference for Europe in beautiful Malmö, Sweden, right next door to beautiful Copenhagen, Denmark. (I have been to both, yes, they are beautiful.)  Join our colleagues in Europe for 3 days packed with great keynote speakers and breakout sessions under the theme of "Courage to Create Change - Coaching for a Sustainable Future." See here for more information: http://icfglobal2014-europe.org


Volunteers wanted!
Want to grow your network, apply your skills in fun new ways AND make a difference?  Plug into exciting new projects now underway at ICF Michigan.  Interested in learning more?  Contact Sandy Marshall at


anniversary10ICF Michigan July Newsletter -
10th Anniversary

Testimonials from the coaches who
founded ICF Michigan

  1. What is your fondest memory of PCAM or ICF Michigan?
  2. What is the biggest change you have noticed in the 10 years of PCAM, now ICF Michigan
  3. What inspires you about ICF Michigan?
  4. What is your wish for ICF Michigan going forward?


David Chinsky, PCC

Institute for Leadership Fitness

"I remember sitting in a living room one night with a small group of coaches wondering how many coaches there might actually be in the State of Michigan.  We decided to find out by holding what became the first PCAM conference.  We had no idea how many coaches would show up.  When over 60 coaches arrived in Lansing that Saturday morning, our small organizing committee was blown away.  There was such a depth of connection made among the coaches in attendance we decided to do it again a year later only to find even more coaches in attendance.  Within a year of that second conference, we applied for and were granted status as ICF's first chartered chapter in the State of Michigan.

Over the course of the last decade, I have seen ICF Michigan give full expression to its mission and vision.  With each successive chapter President and Board of Directors, the organization has evolved into an effective voice for Michigan-based coaches and has increased its impact and reach through innovative programming and advocacy for professional coaches.

I continue to be inspired by the magic of a small group of people with a dream to build something big, and the continued dedication of ICF Michigan members to make a difference in the lives of their clients and their communities.

My wish for ICF Michigan moving forward is that it be a source of strength and support for Michigan coaches, enabling them to serve their clients and organizations while also equipping them with the competence and confidence required to make a life and a living pursuing their work."

Susan Combs, ACC

Susan Combs Coaching & Consulting, LLC

"What I love about PCAM/ICF Michigan is how we support each other; this was clear right from the start. Everyone did what they said they would do to and our idea was successful. 

What I am grateful for is how many people continue to step up. We have been fortunate to have had such great leadership in the PCAM Presidents and Boards during our 10 years.  There is a sense of contribution - we all give our talents where we can and the organization thrives.  

The biggest change... What ICF Michigan offers its members now is much more robust than in the wild, wild west beginnings when we had one annual conference and everyone was scrambling to build their businesses and build a coaches association.  Now there are so many Coach Cafés, the Core Competency teleclasses, etc. It's a tremendous value for our members. 

My wish going forward is for others to step in to volunteer roles. You gain so much by being involved with such a caring, dedicated group of people who believe in possibilities."

Jo Anne Froelich

"...I recall that when PCAM first got started, we were very proud of the success of our first conference at MSU. We had some really good speakers and lots of enthusiasm amongst participants. Even though I am no longer coaching, I occasionally have people who find their way to me and are interested in getting involved with coaching. Of course, I'm always happy to share my experiences and what I know about the profession today. I understand that ICF continues to increase the standards and that is a good thing for justifying the credibility of the profession. Good luck to all those choosing to "Help People Get From Here to There"."

Grace Menzel, PCC

Menzel Coaching and Consulting

"The first conference in October 2004 where the Professional Coaches Association of Michigan got its start.  Several of us who were organizing the event threw in $100 to pay to reserve the room at the Kellogg Center. David Chinsky and I printed the announcements from our home computers. It truly was a grass roots effort to bring together coaches from around the state to grow our professional skills.  

The level of professionalism has certainly grown since the beginning of PCAM.  I think ICF credentialing has had the biggest impact on the enhanced professionalism.   

The ongoing dedication of the Board to keep ICF Michigan a viable professional organization.

I'd love to see ICF Michigan become an expanded resource for creating sustainable coaching businesses in Michigan. One way to do this might be to help create collectives or co-ops for personal and life coaches as a way to support the most challenging business development aspect of our profession."




Please don't hesitate to contact our dedicated Board members with questions, observations or suggestions.


Barb Grigsby, Past President; Website


Rebecca Kraus, Vice President; Education & Development

Lori Kerlin
, Education & Development (Chair)


Jan Martinez, Education & Development

Sandy Marshall
, Outreach & Volunteers


Lisa Bradley-Mitchell, Sponsorship


Kathy Munoz, Marketing & Branding


Mary Selzer, Treasurer 

Deb Voyt
, Membership & Affiliations 

Kathy Vlietstra
, Administrator


Come and join us for Collaborative Coaching Conversations!  

Click Here
for more information about locations and meeting dates for Coach Cafés.





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ICF Global Membership - Hurry and renew today!

"ICF Membership indicates your commitment to the profession and to your clients. But equally important - it is simply an investment in yourself."  

Deadline for ICF Global membership renewal was March 31st 2014!  Memberships expired April 1st, no joke. 

Members that have not renewed will be dropped June 1st and no longer receive emails and and notifications from ICF.  Don't let that happen!

Keep up with news and trends in the world of coaching and continue to benefit from all this membership has to offer. For more information, and to renew, go to  http://coachfederation.org/renew 




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